Sunday, September 20, 2020


The team at Florence Health is committed to serving frontline healthcare professionals wherever they are, working across every specialty and point of care, from hospital ICUs, retail clinics, rehab facilities, schools, labs, and community health centers.

Our mission is to deliver news, education and community to Nurse Practitioners, Registered Nurses, Physician Assistants, and Healthcare Administrators, helping each to succeed in the changing world of health.

Meet the Florence Health Team

Karim Farag

Chief Executive Officer

Karim has 20 years of digital experience - the last 14 years in health. Prior to Florence Health, Karim was CEO and Founder of uGO Health, and was Senior Vice President of Business Development & Strategy at Everyday Health where he was part of the senior management team responsible for growing the company from early stage to a successful IPO.

Eliot Wall

VP Operations

Eliot has over 10 years of experience in healthcare and life sciences using technology to solve operational challenges and improve patient care.  Eliot was previously CEO and Founder of Beacinsight, a workflow optimization tool for health care professionals. He has also worked in leading medical centers including, Boston Children's Hospital, Mass General Hospital, and St. Luke's and Roosevelt Hospital.

Carey Rossi

Director of Content

Carey has built a successful career creating compelling and targeted content. Building on her time as a research associate at UCLA School of Medicine, she has reported on all aspect of health and medicine. She served as the editor in chief of print and digital magazines, and created content strategies for healthcare and pharmaceutical companies and non-profit organizations to speak to their audiences.

Veer Gidwaney


Veer is the CEO and Co-founder of two venture-backed organizations acquired by F500 companies. Maxwell Health (est. 2010) was acquired by Sun Life Financial in June 2018. Maxwell Health ranked #100 on Deloitte's 2017 Technology Fast 500™ list. Control-F1 (est. 1999) pioneered automated technical support solutions and was acquired by Computer Associates (CA) in 2006.

Amy O’Connor

Editorial Advisor

Amy is a content strategist and consultant to Florence Health, Healthination, and other digital health and healthcare companies. Previously, she co-founded and was Vice President, Editorial Director at Everyday Health. She currently teaches health and food journalism at New York University and the City University of New York.

Sal Chieffalo

Chief Financial Officer

Sal has spent nearly thirty-five years as a financial executive in large corporations, middle market and start-up companies including past agency work at Assembly, TargetCast tcm, Sudler & Hennessey and Ammirati Puris Lintas and KPMG. He started an outsourced CFO practice in 2015 focusing on bringing world-class financial operations expertise to clients.

Florence Health’s Founders

Michael Bator


Michael is a seasoned consultant and investor with 28 years of experience primarily focused on the life sciences and healthcare industries. He was a Managing Director at Jennison Associates for 14 years where he was a successful Equity Research Analyst and investor in all areas of healthcare both long and short. Previously, Michael was a management consultant for 14 years, focusing on pharmaceuticals and biotechnology.

Aditya Julka


A serial entrepreneur with a history of successful start-ups, Aditya co-founded two biotech companies in his twenties, and his last company, which was backed by Accel Ventures, sold to a publicly-listed company in 2010. He received his degree in engineering at the IIT, Delhi, and was a Baker Scholar at HBS. He was most recently Co-Founder, CEO and then Chairman of Paddle8.

Satish Tadikonda


Satish Tadikonda is an entrepreneur in the life sciences and healthcare sectors. His primary interests lie in Healthcare IT and at the intersection of drug, medical device and diagnostics development, and software systems development, primarily for accelerating clinical trials and regulatory approvals. Satish has helped found and/or fund a number of innovative companies in technology, health care and the life sciences.


  • To adhere to and support the highest standards of independent reporting, writing, editing, and broadcasting for the healthcare professional community;
  • To foster a strong and active community of healthcare professionals;
  • To raise the stature of frontline healthcare professionals in the public, the healthcare industry, and the media;
  • To promote commonality and discourse among a healthcare audience united in pursuit of professional advocacy and accessible, quality healthcare;
  • To advocate for the professional development and advancement of frontline healthcare professionals within the healthcare system and institutions.

Topics Covered

Florence Health arms our audiences with tailored, targeted information on a range of topics, including medical and health news, continuing education, strategy, leadership, legal issues, organizational change, innovation, marketing, and lifestyle.


We are format agnostic, producing articles, emails, graphics, podcasts, videos, slideshows, educational units, and other media of relevance to our audience.

Source material

Original content is created by staff or freelance writers, sourced from credible sources, including medical or professional journals, professional meetings, recognized experts, non-profits, advocacy organizations, and government reports. We also publish third-party content from professional and medical publishers, government agencies, and other for-profit and not-for-profit sources, with clear attribution.

Blogs and opinions

Florence Health publishes content that expresses views, thoughts, and opinions expressed that belong solely to the author, and do not necessarily reflect Florence's editorial positions. This content will be clearly labeled as reflecting the author's opinion.

Advertising and Conflicts of Interest

Florence Health is an advertiser-supported website that observes the following guidelines

  • When content or portions of our site are sponsored by third parties, we will clearly identify the sponsors and the sponsored areas.
  • We will disclose when content or products are developed as a direct result of sponsorship, even if the content or products are developed by the editorial team without influence.

Links on the site to external parties and properties, including other websites, do not constitute editorial recommendations.

Writers and contributors must disclose any financial interests and affiliations that may influence, or have the appearance of influencing, the specific content they provide.

We are the only professional portal dedicated exclusively to serving you.

General Information

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Contributors and Writers

Our content is written by health and medical journalists, patient advocates, healthcare professionals and practitioners who are committed to Florence Health’s editorial standards for accuracy, objectivity, and balance. Interested in writing for Florence Health?


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